Tarek Malouf, the company founder and Managing Director, developed The Hummingbird Bakery concept in response to what he saw as a lack of any places in London to enjoy the taste of truly authentic American-style baking. His vision for the bakery and love of American baking transpired to be something that many within London, from across the UK and globally came to share. Today the bakery has become a highly celebrated and iconic brand.
One of the key factors in The Hummingbird Bakery’s success has been its ethos that cakes taste best when they’ve been freshly baked using exactly the same ingredients and techniques as those used in home baking. For this reason, each and every Hummingbird Bakery branch has its own kitchen and a team of resident expert bakers and cake decorators. This enables the bakery to bake to order and to only serve its customers cakes that have been freshly baked the very same day.
The Hummingbird Bakery offers a full range of American-style baked treats and desserts including cupcakes, layer cakes, brownies, pies, cheesecakes and much more. It played a lead role in bringing cupcakes and Red Velvet cake to popularity in the UK and continues to innovate, introducing new and exciting cupcake flavours through its ‘Monthly Specials’ series. The bakery also caters for customers requiring cakes and cupcakes for weddings, birthdays, events and other celebrations.